SEO

Basics of On-page SEO

Basics of On-page SEO

Having a good looking website is merely the start of a digital marketing campaign.  Good design is integral to the user experience but there are technical elements that the public doesn’t see but that Google wants to see in order to achieve the rankings you want.  These are the basics of on-page SEO that need to be right in order to help you get that first page result.

Use SEO-Friendly URLs

Google has stated that the first 3-5 words in a URL are what they are interested in.  Content management systems, like WordPress have their default URL setting, either to a “date /page title” or to something worse “yoururl.com/p-135”.  You can easily change this in the settings tab.

Use Proper Titles

Put your keywords at the beginning of the page title while making the title short and direct.  Your title tag is one of the most important on-page factors.  Make sure that your title is wrapped in an <h1> tag and that it is the only <h1> tag on your page.

Impress with Multimedia

Text is important but it only goes so far in engaging your visitors so break the content up with videos, images and diagrams to increase the time your visitors spend on the site.  Media also helps increase your social shares getting your web site in front of even more potential customers.  Here’s a video detailing the basics of on-page SEO.

Put Your Subheadings in H2 Tags

This serves two purposes, the first is it breaks up your content into manageable chunks that can be easily digested.  The second is it allows you highlight your keywords again.  You should also incorporate your keywords into an <h2> tag at least once throughout your article, be very careful not to overuse your keywords.

Include Your Keywords in the First Paragraph

This is something that should happen naturally, instead of a long drawn out introductory paragraph, get to the point and that will include your keywords.  It tells the reader right away what your page is about.

Use Responsive Design

If your site isn’t mobile friendly yet, it is time to upgrade.  Mobilegeddon in 2015 showed that Google doesn’t look favorably on websites that aren’t mobile friendly and they aren’t likely to change that position.

Use Link to Other Sites and Other Pages

Links to other sites within your niche help Google understand what your site is all about, it also shows that you are part of the community and you provide a hub of quality information.  Linking to other pages within your site is SEO gold, Wikipedia has mastered the technique.  Remember you are not Wikipedia and every other word shouldn’t be an internal link but 2-5 is perfectly acceptable.

Make Your Site Faster

Google has said often enough that site speed is a ranking factor, there are several ways your developer can boost your site speed.  It shouldn’t take more than 4 seconds to load or your traffic is gone.

These are the basics of on-page SEO, master these first and you’re halfway to that coveted first spot.

Social Media

A Basic Social Media Strategy

A Basic Social Media Strategy

Like it or not, social media has become a part of our lives.  We use to connect with family, friends and even our customers.  We share the things that we like and sometimes we even judge one another.  What it does do is give us a continual supply of information by way of tweets, photos, videos, and posts.  A basic social media strategy can help shape your success

Because social media is so integrated into our lives it has become a valuable tool in our digital marketing arsenal.  If you understand how it works it can become a flood of leads for your business.  Get it wrong though, and you’ve not only wasted some time and energy but also damage other marketing efforts.  Here are some basics do’s and don’ts to get the most from social media marketing.

1. Market on the Right Platform

In order to make the most of social media you need to first know your target customer. Once you understand your target customer you will know where to find them. For example, you will reach executives on LinkedIn but you will reach millennials on Snapchat and you will reach mothers of young children on Pinterest. While at the same time most business owners choose to use Facebook where the reach is absolutely terrible. Know your audience and pick the right platform.

2. Stop Posting Boring Content

Posting nothing but links to your website or your latest blog article is incredibly boring and social media users have become immune to those posts. Social media is the opportunity to get both personal and incredibly creative. Post a joke, a comment on the weather, run a poll do something other than the usual “were having a sale” post.

3. Social Media Advertising

Every social media platform offers advertising opportunities that you need to look seriously at. If you have a good grasp of who your audience is social media lets you target adds right to them. No other advertising medium is anywhere near as effective. They make it incredible easy to measure your results and tweak your campaigns as you go along.

4. Manage Your Reputation

You can’t please everyone and at some point you will get some negative feedback. Ignoring them doesn’t work and they have a tendency to multiply if you do, so you need to handle every complaint that comes your way. Handle it like an adult. While you may never make the original customer happy you can impress others by the way you manage a difficult customer.  This is an example of what you NEVER, EVER do.

5. Interact with the Audience

Nobody likes being ignored so if someone comments on your page then make sure you reply. Encourage comments and asking questions anything that interacts with your followers. If this isn’t your strong suit then work with a digital marketing agency that can help you with this.